With the nationwide TikTok ban now in effect, businesses and creators who relied heavily on the platform are scrambling to adjust their marketing strategies. If the sudden disappearance of TikTok taught us anything, it’s the importance of diversification. Relying on a single platform for your audience is risky. Shifting algorithms, platform shutdowns, or policy changes can leave your marketing efforts vulnerable.

The solution? A multi-platform approach to ensure your brand thrives regardless of external disruptions. Let’s dive into 8 platforms to diversify your marketing in 2025:

 

1. Email Marketing

Your email list remains one of the most reliable and valuable marketing assets because it’s entirely owned by you. Unlike social media platforms, your connection with subscribers is not at the mercy of algorithm changes or policy shifts. Email marketing consistently delivers a high return on investment (ROI), with an average of $36 earned for every $1 spent (Forbes). To succeed with email marketing, focus on nurturing your subscribers with valuable content and personalized messaging that speaks directly to their needs and interests.

We strongly believe that every business should prioritize email marketing to build a sustainable and direct relationship with their audience. That’s why we’ve created the “Grow Your Email List“ course—a step-by-step guide to help you build and grow your email list with confidence. This course is designed to equip you with the tools and strategies needed to make email marketing a key pillar of your marketing strategy in 2025 and beyond.

 

2. YouTube

As a platform with unparalleled reach and discoverability, YouTube is ideal for investing in video content with a long shelf life. Unlike short-form platforms, videos on YouTube can continue to attract viewers months or even years after they’re uploaded. With over 2.5 billion monthly active users globally (DemandSage), the platform appeals to a wide audience across all age groups. By creating a mix of evergreen and timely content, you can build a consistent audience while establishing yourself as a trusted authority in your field.

 

3. Podcasts

Podcasts provide a unique opportunity to connect with your audience through audio storytelling, allowing you to showcase your expertise and foster a deeper sense of trust and loyalty. In 2024, 59.2% of U.S. digital audio listeners will listen to a podcast at least once per month, totaling 135.4 million people (eMarketer). Consistency is key to success—regular episodes and a clear focus will help you build an engaged, loyal audience over time.

 

4. SEO and Blogging

Search engine optimization (SEO) and blogging are cornerstones of any long-term marketing strategy. By optimizing your website and blog posts for search engines, you can attract consistent, organic traffic while showcasing your expertise. Google processes over 3.5 billion searches per day (Marketing Scoop), making it a critical channel for reaching potential customers actively seeking solutions. Researching relevant keywords and writing detailed, high-value blog posts will position you as a go-to resource in your niche while driving organic traffic to your website.

 

5. LinkedIn

For purpose-led businesses, LinkedIn is an invaluable tool for connecting with professionals, sharing stories, and building business-to-business (B2B) relationships. As of 2024, LinkedIn boasts over 1 billion members globally, with more than 300 million active users each month (Skrapp). Posting consistently and engaging with your audience can help you grow your influence and establish thought leadership in your field. Additionally, LinkedIn articles provide an excellent way to dive deeper into your expertise and share meaningful insights.

 

6. Meta Platforms (Instagram, Facebook, WhatsApp)

Meta’s platforms continue to dominate the social media landscape, offering diverse opportunities to connect with audiences. Instagram’s visual storytelling, Facebook’s community groups, and WhatsApp’s direct communication tools each bring unique strengths. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook, WhatsApp, Facebook Messenger, and Instagram (Statista). However, the interconnected nature of Meta reminds us of the importance of diversifying efforts across multiple platforms to avoid overreliance.

 

7. Pinterest

Pinterest is an often-overlooked but incredibly powerful tool for driving website traffic and showcasing visual content. Known as a visual search engine, Pinterest is particularly effective for businesses in lifestyle, design, food, or education industries. In the third quarter of 2024, Pinterest had 537 million monthly active users worldwide (Statista). By creating visually compelling and keyword-rich pins, you can attract a highly targeted audience to your website.

 

8. Building Your Own Community

Creating a private membership group, online forum, or dedicated platform for your audience offers unmatched control over your interactions. This approach allows you to bypass the risks of relying on third-party platforms while fostering a stronger sense of community. By offering exclusive perks, engaging content, or live events, you can cultivate a loyal audience who feels deeply connected to your brand. Building your own community ensures you have a direct line to your audience regardless of external disruptions.

 

The TikTok ban is a wake-up call for businesses and creators to take a proactive approach to marketing. By diversifying your marketing strategy, you’ll create a more flexible and reliable foundation for your business. It’s not just about being prepared for unexpected changes—it’s about building a strategy that connects with your audience in different ways and keeps your brand growing. Start by choosing a few platforms that align with your goals and audience, and focus on building your presence steadily throughout 2025. Remember, the key to success is consistency and making meaningful connections with your audience, no matter where they are.