Tap Into New Markets, Build Brand Authority, and Strengthen Your Relationships with Sustainable, Values-Aligned Partnership Marketing and Collaborations
Let’s turn strategic relationships into your most powerful marketing channel
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Let me ask—
Are you feeling stuck in (what feels like) the never-ending cycle of rising marketing costs and declining ROI? Scaling your business –and impact!-- feels impossible, building brand trust takes too long, and staying on top of social media algorithms is just plain stressful.
On top of that, keeping up with SEO, creating long-form content, and supporting sustainable initiatives can quickly become overwhelming.
You know you need to be more proactive (rather than reactive) in your marketing strategy, but with so many moving pieces, it's easy to feel lost, stretched thin, and unsure where to focus your energy next.
Sound familiar?
Maybe you already know partnerships could be the key to expanding your reach, building revenue, and growing your social impact. But let’s be real—you don’t have the time to research and connect with values-aligned partners, nurture existing relationships, or build out partnership programs, campaigns, or events from the ground up.
What if you didn’t have to figure it all out on your own?
By implementing a strategic, campaign-ready partnership marketing approach, purpose-led businesses and nonprofits like yours can reduce costs, scale faster, and amplify visibility—without doing it all alone.
If you’re looking for a trusted expert in your corner to help you harness the power of partnerships for real, sustainable growth, you’re in the right place.
Together, I can help you:
Launch partnership initiatives with a clear beginning and end date
Gain valuable partner insights from our Partnership Audit
Build a strong partnership base with in-depth research and strategy
Expand your network and reach new audiences
Leverage existing relationships to form strategic partnerships
Execute a time-sensitive campaign
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The North Park Neighborhood Cleanup
We organized a community cleanup with local nonprofits and neighboring businesses in September 2023. Fourty-four (44) volunteers helped us collect 178.4 lbs of litter. After the cleanup, we recapped the event with an Instagram Reel, which resulted in 6K views, 13 hours and 43 minutes of watch time, and 341 interactions.
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Sustainable Ways To Celebrate Valentine's Day
Our Valentine's Day campaign with a local farm partner was picked up by ABC10 News. Reporter Perla Shaheen shared the featured partner and other gift ideas that gave a spotlight to other vendors.
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Grand Opening Event
In addition to organizing the Grand Opening event with local partners and vendors, Nadi Marketing secured over eight (8) pieces of media coverage to spread awareness of The Mighty Bin coming into the North Park neighborhood and San Diego.
Testimonial From The Mighty Bin
We can't thank Nadi Marketing enough for the incredible work they've done in managing and growing our partnerships since before we even opened our doors. We hired Erika right before our grand opening, essentially adding her to our fledgling team. She built our partnerships from absolute scratch, starting with showcasing our vendors and planning co-marketing campaigns.
Erika has secured earned media features for us across print, online, podcast, and TV outlets more times than we can count, including multiple TV news stories around our grand opening. This exposure, along with community events and smart social media coordination, catapulted our Instagram audience to over 7.5K followers and drove an exponential increase in sales, email signups, and overall presence.
We used to think we couldn't possibly juggle running daily operations AND building partnerships. But with Nadi as an extension of our tiny team, we can focus on the shop. Erika handles the rest - showcasing vendors, planning creative campaigns and securing impactful community events, coordinating communications, and bringing widespread exposure to our small business. We couldn't ask for a better partner than Nadi - their work has been absolutely instrumental to our meteoric growth and success. - Isabelle DeMillan, Founder of The Mighty Bin
Introducing,
Partnership Marketing & Collaboration Retainer
For impact-led businesses and nonprofits looking for a long-term marketing partner to manage their partnerships and collaborations
YES, I'M READY TO GROWFill out our short form to see if we're the right fit for your partnership goals.
Not sure what partnership marketing is? Here’s a quick definition:
Partnership marketing is when two organizations join together in a strategic collaboration to leverage each other’s strengths, open up new opportunities, and achieve mutually beneficial goals.
Why Choose Retainer-Based Partnerships?
If you’re ready to make partnership marketing a core part of your business strategy—but need an expert to build, manage, and scale your collaborations over time, you’re in the right place!
As your Fractional Partnership Director, I’ll act as an extension of your team to develop and manage strategic partnerships that align with your mission and create meaningful results.
From outreach and negotiation to implementation and long-term optimization, I handle the heavy lifting so you can focus on running your business.
Whether it’s nurturing partner relationships, running an affiliate program, launching a co-branded event, or building a new partnership-driven campaign or program—this is ongoing, hands-on partnership support designed for sustainable growth.
With this service, you can expect to:
Build a thriving partnership ecosystem that increases revenue and engagement
Nurture key partnerships over time with a dedicated expert managing every aspect
Scale your business through long-term, strategic collaborations
Optimize existing partnerships for maximum impact and efficiency
Identify new potential partners through in-depth research and audits
Develop a data-focused partnership strategy and marketing plan
Track and monitor new and existing partnerships for sustained success
Execute brand outreach and deliver compelling partnership pitches
Streamline communication and implementation for seamless collaboration
Receive updated progress through monthly strategy calls
Launch and manage partnership campaigns, events, and programs tailored to your goals
At the heart of this work is a relational, not transactional approach. Your partnerships should reflect your mission—and actually support it.
Every retainer-based engagement begins with a Partnership Marketing Audit, followed by a custom, collaborative strategy based on where you are and where you want to grow.
As your Fractional Partnership Director, I’ve helped purpose-led businesses and nonprofits:
Lead partnership outreach, negotiation, and implementation Manage affiliate and referral programs Oversee sponsorships, media collaborations, and influencer partnerships
Integrate partnership marketing into full-team strategies
Run campaign-based and long-term initiatives for corporate sponsors, community partners, and donor programs
Execute ongoing partnership initiatives for nonprofits, corporate sponsors, and donor engagement
And there's more where that came from.
Partnership Marketing & Collaboration Retainer
Our retainer service model where I’ll step in as your Fractional Director of Strategic Partnerships (all retainers include a minimum of 20 hours per month)
3 MONTHS
$6,000In 3 months, we can deliver accelerated brand exposure, cross-promotional opportunities, and an initial boost in customer acquisition, laying the foundation for strategic collaborations.
TAKE ME TO THE NEXT STEP6 MONTHS
$12,000In 6 months, we can maximize market reach, cultivate sustained customer engagement, and establish brand credibility through ongoing collaborative campaigns, resulting in measurable outcomes.
MOST popular TAKE ME TO THE NEXT STEP12 MONTHS
$24,000In 12 months, we can secure and manage long-term partnerships, foster customer loyalty, and generate consistent revenue growth as strategic alliances evolve and deepen, solidifying your position in the market.
TAKE ME TO THE NEXT STEP
Community Connection Case Study: Love Another Mother Event – How We Secured 10 Business Sponsors & $3K+ in Donations for Nonprofit’s First Sponsorship Initiative
This case study highlights how we helped Birthline navigate its first-ever sponsorship initiative, transforming their annual event into a more impactful celebration while building lasting partnerships with local businesses.
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Sustainable Sips - Earth Month Event
The Earth Month event was picked up by FOX5 San Diego.
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Featured at the San Diego Environmental Film Festival (SDEFF)
Scisters Salon's 1% giving to the SDEFF allowed them to showcase its business in the theatre before the films started for the 2-day event.
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America's Recycling Day
On America's Recycling Day, Scisters Salon was invited to FOX5 San Diego to share about its recycling practices.
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San Diego Magazine's Celebrating Women Summit 2023
The owners of Scisters Salon were finalists for SD Magazine's Women Awards. The salon also won SD Magazine's Best of Hair Salon this year.
Testimonial From Scisters Salon & Apothecary
Over the past year we have had the pleasure of investing in Nadi Marketing and working directly with Erika Rodriguez. She is a marketing powerhouse and has impacted the growth of our business in a major way. We have had events and partnerships take place that would not have happened without her creative ideas on what would benefit both businesses. She has amazing connections and has helped land us quite a number of media spots with local news stations and magazines. She is a skilled writer and I have been impressed with her ability to write content for us, as well as a beautiful nomination for a local award. If you are ready to level up in your business I highly recommend Nadi Marketing. - Easton Bajsec, Co-Owner of Scisters Salon & Apothecary
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The Huddle: A Guided Business Development Retreat
Secured 5 sponsorships - from corporate to small businesses partnerships for YBH's first in-person event since 2019 and also the first time working with sponsors. Sold out the retreat with 16 participants.
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Swag Bags That Participants Received
Branded photos for all sponsors to show how we interacted with their business & brand throughout the retreat.
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In-Kind Sponsorship Provides Value To Attendees
One in-kind sponsor sent us a representative to provide attendees with a live demo (included in programming for the retreat).
Testimonial From You Belong Here
Types of Partnerships We Manage:
Campaign Marketing
- Collaborate on specific marketing campaigns to achieve shared goals and maximize impact.
Affiliate Programs
Collaborate with external partners who promote your products or services and earn a commission for each sale generated through their unique affiliate link.
Cause Marketing
Align your brand with a social or environmental cause to demonstrate corporate responsibility by contributing a portion of sales to a chosen cause.
Social Impact Programs
- Take partnerships beyond traditional CSR by involving strategic initiatives that address societal issues and create positive change.
Event Marketing
- Collaborate on or sponsor events to enhance brand visibility, engage with the target audience, and generate leads.
Sponsorship Programs
- Provide financial support or resources to events, individuals, or organizations in exchange for brand exposure.
Content Partnerships
Create content and share resources and expertise to produce valuable and engaging content.
Referral Program
- Incentivize existing customers or partners to recommend your products or services in exchange for discounts, rewards, or other benefits.
Ambassador Programs
- Enlist individuals to represent your brand and leverage their social influence to create awareness and build positive associations.
Internship Programs
- Partner with educational institutions or individuals to provide hands-on learning experiences, benefiting both partners.
Charity Programs
- Partner with non-profit organizations to direct resources or a percentage of sales toward charitable causes.
Guest Blogging
- Contribute content to another organization's blog to reach a new audience and establish thought leadership.
Guest Podcasting
- Become a guest on another podcast to share expertise and reach a wider audience.
Co-Branding/Co-Marketing
- Partner with another brand to create and promote a joint product or marketing campaign by leveraging each other's unique strengths.
Loyalty Program
- Reward customers for repeat business, encouraging brand loyalty through points, discounts, or exclusive perks.
Brand Partnerships
- Create joint marketing initiatives with another brand for a mutually beneficial outcome.
Influencer Marketing
- Partner with individuals who have a significant online following and reach to promote products or services.
Products Placement
- Feature a brand's products within the media (including movies or TV shows) for exposure and brand association.
Cross-Promotional Partnerships (Distribution)
- Mutually promote another brand’s products or services to expand reach and tap into each other's customer base.
Not sure what duration you can commit to? Let’s work together to determine your goals and create a partnership package based on your availability, resources and budget.
Let's Get Started!
Meet Founder and CEO Erika, a Fractional Strategic Partnerships Director, and the Ms. Frizzle of the partnership marketing world.
After being laid off from her corporate job in 2020, Erika started Nadi Marketing to create strategies for business owners who were doing good for people and the planet. What started as a small business has organically grown into an ecosystem of brands centered around conscious community and sustainable impact.
Through intentional marketing and the power of partnerships, she supports values-aligned brands, nonprofits, and businesses that care about people, the planet, and how their profitable business contributes to an entire ecosystem of sustainable change.
Rooted in San Diego, but with a ripple effect around the world, Nadi Marketing works with clients who are in the business of business for good.
Nadi Marketing has landed clients partnership opportunities and features in:
Why partnerships, and why now?
Partnerships and collaborations are carving out a unique space in the marketing industry as a strategic and mutually beneficial channel for growth.
By 2025, nearly 1/3rd of total global sales will come from ‘ecosystems’ (cross-industry players working together to create solutions) —i.e., partnerships and collaborations (McKinsey & Company)
55% of marketers say partnerships are essential for driving growth and increasing revenue. (Impact)
42% of businesses said partnerships improve their customer retention price. (Impact)
71% of consumers enjoy co-branding partnerships and encourage more companies to market products together. (PR News Wire)
Don’t let another year go by before considering –and implementing!-- partnerships into your marketing strategy. It’s too good to pass up!
Frequently Asked Questions
Still have questions? Don’t worry. We have answers.
How can we be sure that the investment in partnership marketing will deliver a positive return on investment (ROI)?
We can't give you a specific number for ROI when it comes to partnerships, but one partnership can change the direction of your business. It can introduce you to a new audience, it can get you more sales, and it can provide you new resources, and more. Relationships in business are everything, and the return on that is priceless.
How can we ensure that the partnership will be sustainable in the long term?
The partnerships we build between two brands is built on the foundation of regular communication, mutual value delivery, and adaptability to changing market conditions.
What if we lack the resources needed to implement and manage a partnership effectively?
We have services that include full partnership management or smaller hourly packages that can be tailored to fit your goals and available resources and can be gradually expanded as the partnership evolves.
What if we don’t want to relinquish control over certain aspects of our marketing strategy?
When we work together, we’ll start by clearly defining roles and responsibilities in the partnership agreement, ensuring that both parties have a transparent understanding of expectations while maintaining open lines of communication.
Partnership marketing seems complex and time-consuming. Am I wrong?
It certainly can be; however, we provide a step-by-step plan for implementing partnership marketing with a streamlined process complete with vetted tools and strategies for optimized and efficient collaboration.
Won't partnering with another brand in our industry be counterproductive and increase competition?
Partnerships are, first and foremost, about collaboration, and we focus on shared goals and the potential to tap into new markets without direct competition.
Are there any legal considerations we should be aware of, and how can we ensure compliance?
Our partnership services include a robust partnership agreement that addresses intellectual property rights, confidentiality, and compliance with relevant regulations. We also provide The Co-Marketing Agreement, which is included in the starting cost. Nadi Marketing's legal team has prepared this agreement as a contract template only. It is not legal advice and does not create a lawyer-client relationship with Nadi Marketing or its attorneys. If you choose to use this template in connection with your business, please be aware that you are solely responsible for doing so. We recommend consulting with an attorney before making any changes to this document or if you have any questions about its legal effects. You may learn more about Nadi Marketing's legal team at www.slg.law.
What if there aren’t partners that align with our brand and our goals?
We incorporate a thorough vetting process, leveraging market research and data analytics to identify potential partners with similar values, target audiences, and business objectives.