Strategic Partnership Marketing Solutions Tailored For Your Campaign, Event, or Program

For Sustainable and Purpose-Led Businesses and Nonprofits Ready To Win and Grow Together

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Right now—

It’s increasingly harder to cut through the social media noise and stand out in your industry. Your brand message is strong, but it’s getting lost in the never-ending stream of online information.

Even those paid ads you’re investing in aren’t giving you the returns they used to.

But at the same time…you don’t have extra bandwidth (or energy) to put toward another marketing channel.

Maybe you’re a solopreneur deep in the (sea)weeds of the day-to-day runnings of your business –and adding one more piece to the marketing puzzle just isn’t in your bandwidth.

Or maybe you’re a small-to-medium-sized company with a small but mighty marketing team, and handling social media algorithms, email campaigns, website strategy, and SEO blogs is already stretching them thin.

You know you need to be more proactive (rather than reactive) in your marketing strategy, but you’re feeling stuck, overwhelmed, and distracted by all the marketing tasks and strategies out there.

Now, imagine unlocking a new marketing channel without the stress and overwhelm of having to learn a new platform or plan out content months in advance.

I’m talking about a marketing strategy that can…

✅ Generate more revenue and sales

✅ Reach new target audiences

✅ Build brand authority as an industry leader

✅ Establish trust with your growing audience

✅ Create a consistent lead generation

✅ Grow your brand awareness

✅ Amplify (and accelerate) your mission

✅ Produce long-form content to share across all of your marketing channels

✅ Collaborate on values-aligned campaigns, events, and programs

✅ Develop mutually beneficial relationships with like-minded business owners

This is all possible for you,

You can grow your conscious business, brand, or nonprofit with intentional partnerships that align with your values

Erika was full of ideas and helped me create a clear marketing outreach & program launch plan for my small business. I highly recommend working with her!

Lisa Danylchuk
Founder of the Center for Yoga and Trauma Recovery & Host of the How We Can Heal Podcast

Erika was amazing to help me build my brand, build partnerships, and gain email subscribers and social media followers. She helped me coordinate two giveaways to build exposure and partnerships and was able to get me some media coverage like internet magazines, podcasts, radio mentions and pop up events. I’m felt like I was her only client because of the amount of attention she gave me. She also is very communicative and responsive whenever I needed something or had questions. I highly recommend Nadi Marketing to anyone looking to build their brand and partnerships!

Jessica Ullyott
Founder of Nature Needs SD

Introducing,

Project-Based Partnership Marketing & Collaboration

Generate brand awareness and build credibility and engagement through values-aligned collaborations without the long-term commitment.

YES, I'm ready to go

Fill out our short form to see if we're the right fit for your partnership goals.

Why Choose Project-Based Partnerships?

If you’re looking for sustainable growth without the long-term commitment, our project-based services deliver a high-impact partnership strategy so you can make big moves that align with your values –all within a set timeframe.

From research and outreach to launch and recap (depending on the project!), I guide your partnerships every step of the way for a successful short-term campaign, event or program. I plan your partner journey and take the lead on research, communication, strategy, and implementation to ensure successful outcomes for both parties.

Partnership Marketing projects can include:

🎯 Partner research to identify new potential partners

🎯 Partnership strategy marketing plan

🎯 Partnership tracking to monitor new and existing partners

🎯 Brand outreach and partnership pitch for mutually beneficial collaborations

🎯 Partnership communication and implementation for successful execution

🎯 Partnership program launch (ambassador programs, interview series, affiliates, and more)

Our approach to partnerships is relational, not transactional

Need short-term support with partnerships? I offer hourly, project-based services designed for businesses and nonprofits ready to explore research-focused collaboration opportunities. Whether it's a single task completed in 10–30 hours or a combination of deliverables –my goal is to offer flexible, targeted support where it’s needed most.

Some of our past projects include

Creating a sponsorship kit for a podcast + a 10-year anniversary campaign

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Cultivating local partnerships to elevate a client’s book launch

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Developing a collaborative resource featuring 20 women-owned businesses

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Project-Based Partnership Marketing & Collaboration Investment

Our project-based service model at hourly rates

10 HOURS

$1,500

Ideal for a small, defined project like an initial partnership exploration, sponsorship deck, or social media giveaway.

FILL OUT OUR FORM

20 HOURS

$3,000

Suited for a more in-depth one-off project like co-creating a 1-day event, affiliate program, or mini-campaign.

FILL OUT OUR FORM

30 HOURS

$4,500

Perfect for larger one-time partnership initiatives like developing a joint product/service launch or marketing campaign.

FILL OUT OUR FORM
  • “Erika was full of ideas and helped me create a clear marketing outreach & program launch plan for my small business. I highly recommend working with her!”
    Lisa Danylchuk
    Founder of the Center for Yoga and Trauma Recovery & Host of the How We Can Heal Podcast
  • “Erika was amazing to help me build my brand, build partnerships, and gain email subscribers and social media followers. She helped me coordinate two giveaways to build exposure and partnerships and was able to get me some media coverage like internet magazines, podcasts, radio mentions and pop up events. I'm felt like I was her only client because of the amount of attention she gave me. She also is very communicative and responsive whenever I needed something or had questions. I highly recommend Nadi Marketing to anyone looking to build their brand and partnerships!”
    Jessica Ullyott
    Founder of Nature Needs SD

Types of Partnerships We Manage:

Campaign Marketing

  • Collaborate on specific marketing campaigns to achieve shared goals and maximize impact.

Affiliate Programs

Collaborate with external partners who promote your products or services and earn a commission for each sale generated through their unique affiliate link.

Cause Marketing

Align your brand with a social or environmental cause to demonstrate corporate responsibility by contributing a portion of sales to a chosen cause.

Social Impact Programs

  • Take partnerships beyond traditional CSR by involving strategic initiatives that address societal issues and create positive change.

Event Marketing

  • Collaborate on or sponsor events to enhance brand visibility, engage with the target audience, and generate leads.

Sponsorship Programs

  • Provide financial support or resources to events, individuals, or organizations in exchange for brand exposure.

Content Partnerships

Create content and share resources and expertise to produce valuable and engaging content.

Referral Program

  • Incentivize existing customers or partners to recommend your products or services in exchange for discounts, rewards, or other benefits.

Ambassador Programs

  • Enlist individuals to represent your brand and leverage their social influence to create awareness and build positive associations.

Internship Programs

  • Partner with educational institutions or individuals to provide hands-on learning experiences, benefiting both partners.

Charity Programs

  • Partner with non-profit organizations to direct resources or a percentage of sales toward charitable causes.

Guest Blogging

  • Contribute content to another organization's blog to reach a new audience and establish thought leadership.

Guest Podcasting

  • Become a guest on another podcast to share expertise and reach a wider audience.

Co-Branding/Co-Marketing

  • Partner with another brand to create and promote a joint product or marketing campaign by leveraging each other's unique strengths.

Loyalty Program

  • Reward customers for repeat business, encouraging brand loyalty through points, discounts, or exclusive perks.

Brand Partnerships

  • Create joint marketing initiatives with another brand for a mutually beneficial outcome.

Influencer Marketing

  • Partner with individuals who have a significant online following and reach to promote products or services.

Products Placement

  • Feature a brand's products within the media (including movies or TV shows) for exposure and brand association.

Cross-Promotional Partnerships (Distribution)

  • Mutually promote another brand’s products or services to expand reach and tap into each other's customer base.

Not sure how many hours you need? Let’s work together to determine your goals and create a partnership package based on your availability, resources and budget.

Let's get started!

Meet Founder and CEO Erika, a Fractional Strategic Partnerships Director, and the Ms. Frizzle of the partnership marketing world.

After being laid off from her corporate job in 2020, Erika started Nadi Marketing to create strategies for business owners who were doing good for people and the planet. What started as a small business has organically grown into an ecosystem of brands centered around conscious community and sustainable impact.

Through intentional marketing and the power of partnerships, she supports values-aligned brands, nonprofits, and businesses who care about people, the planet, and how their profitable business contributes to an entire ecosystem of sustainable change.

Rooted in San Diego, but with a ripple effect around the world, Nadi Marketing works with clients who are in the business of business for good.

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Why partnerships, and why now?

Partnerships and collaborations are carving out a unique space in the marketing industry as a strategic and mutually beneficial channel for growth.

🫱🏾‍🫲🏿 By 2025, nearly 1/3rd of total global sales will come from ‘ecosystems’ (cross-industry players working together to create solutions) —i.e., partnerships and collaborations (McKinsey & Company)

🫱🏾‍🫲🏿 55% of marketers say partnerships are essential for driving growth and increasing revenue. (Impact) Even consumers are here for it!

🫱🏾‍🫲🏿 42% of businesses said partnerships improve their customer retention price. (Impact)

🫱🏾‍🫲🏿 71% of consumers enjoy co-branding partnerships and encourage more companies to market products together. (PR News Wire)

Don’t let another year go by before considering –and implementing!-- partnerships into your marketing strategy. It’s too good to pass up!

Frequently Asked Questions

Still have questions? Don’t worry. We have answers.

How can we be sure that the investment in partnership marketing will deliver a positive return on investment (ROI)?

We can't give you a specific number for ROI when it comes to partnerships, but one partnership can change the direction of your business. It can introduce you to a new audience, it can get you more sales, and it can provide you new resources, and more. Relationships in business are everything, and the return on that is priceless.

How can we ensure that the partnership will be sustainable in the long term?

The partnerships we build between two brands is built on the foundation of regular communication, mutual value delivery, and adaptability to changing market conditions.

What if we lack the resources needed to implement and manage a partnership effectively?

We have services that include full partnership management (retainer) or smaller hourly packages (projects) that can be tailored to fit your goals and available resources and can be gradually expanded as the partnership evolves.

What if we don’t want to relinquish control over certain aspects of our marketing strategy?

When we work together, we’ll start by clearly defining roles and responsibilities in the partnership agreement, ensuring that both parties have a transparent understanding of expectations while maintaining open lines of communication.

Partnership marketing seems complex and time-consuming. Am I wrong?

It certainly can be; however, we provide a step-by-step plan for implementing partnership marketing with a streamlined process complete with vetted tools and strategies for optimized and efficient collaboration.

Won't partnering with another brand in our industry be counterproductive and increase competition?

Partnerships are, first and foremost, about collaboration, and we focus on shared goals and the potential to tap into new markets without direct competition.

Are there any legal considerations we should be aware of, and how can we ensure compliance?

Our partnership services include a robust partnership agreement that addresses intellectual property rights, confidentiality, and compliance with relevant regulations. We also provide The Co-Marketing Agreement, which is included in the starting cost. Nadi Marketing's legal team has prepared this agreement as a contract template only. It is not legal advice and does not create a lawyer-client relationship with Nadi Marketing or its attorneys. If you choose to use this template in connection with your business, please be aware that you are solely responsible for doing so. We recommend consulting with an attorney before making any changes to this document or if you have any questions about its legal effects. You may learn more about Nadi Marketing's legal team at www.slg.law.

What if there aren’t partners that align with our brand and our goals?

We incorporate a thorough vetting process, leveraging market research and data analytics to identify potential partners with similar values, target audiences, and business objectives.

Ready to make waves with your next campaign? Fill out our short form to see if we're the right fit for your partnership goals.

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