The Eco-Business Spotlight is Nadi Marketing’s monthly series highlighting businesses and entrepreneurs leading the way with sustainable practices and making a lasting impact.
We highlight Latina-owned businesses for our Eco-Business Spotlight to celebrate Hispanic Heritage Month. Meet Suzie Gamboa, a Conscious Brand Strategist who has built a comprehensive understanding of the art and science of environmentalism. Through her diverse background, Suzie has cultivated a strong understanding of cost and impact, especially when it comes to the purchasing power of branding. She works through a holistic lens to challenge the power of aesthetic impact, building brands whose image matches their impact. See her interview below and connect with her on Instagram or visit her website.
What is your business?
I partner with sustainable brands to elevate their brand image through value-driven strategy and design. I’m also the co-founder of Siembra Studios, a WordPress Website studio for changemakers and social impact brands.
What are your biggest challenges as a Latina-owned eco-business?
As a Latina-owned eco-business, I struggle with finding a local community passionate about sustainability. Entrepreneurship can feel lonely at times. Thankfully I’m a part of some great communities online, but I also crave in-person camaraderie.
If you could go back, would you do anything differently? If so, what would it be and why?
Yes! I would have jumped into entrepreneurship with a financial plan. I don’t regret my journey, but I wouldn’t recommend it! I left my 9-5 because I was unfulfilled and my mental health was suffering. At the time, finding work within the sustainability sector was difficult.
What is one sustainability practice you are most proud of?
In business, it’s giving back through 1% for the Planet and supporting local organizations within their membership. I love their mission and the community they’re fostering. In my personal life, I’m intentional with my consumption and finding a balance that feels healthy for my lifestyle.
Any advice to those looking to start their Latina-owned eco-business?
I’d love to see Latina-owned eco-businesses making change! There’s a lot of information out there, and it’s easy to feel overwhelmed. Lean into your intuition. The more you flex your intuition muscle, the easier it becomes to filter out the noise.
What’s the best way to support your eco-business right now?
Say hi and connect with me on LinkedIn! And if you want to partner with someone to build your brand ecosystem, check out my services here.