The Eco-Business Spotlight is Nadi Marketing’s monthly series highlighting businesses and entrepreneurs leading the way with sustainable practices and making a lasting impact.
We highlight Latina-owned businesses for our Eco-Business Spotlight to celebrate Hispanic Heritage Month. Meet Christine Lacayo, ocean guardian, environmentalist, multilingual storyteller, and co-founder of Siembra Studios. In this interview, Christine provides a snapshot of what she does, who she supports, and advice for others. See her interview below and connect with her on Instagram or visit her website.
What is your business?
I’m a multilingual content writer helping mission-driven brands grow their brand awareness using multilingual storytelling through a multicultural lens. I focus on email marketing, blogging, translations, and multicultural marketing to help brands grow a diverse and engaged audience.
What is one sustainability practice you are most proud of?
I bike almost everywhere I need to go other than when I visit family or networking events that are further away. I donate a portion of my revenue as a monthly Patreon to Sealegacy, supporting ocean storytelling and science-based expeditions. I also volunteer as Manager of Impact Partnerships with For the Oceans Foundation, an organization in Costa Rica dedicated to taking action against illegal, unreported, and unregulated (IUU) fishing, supporting species protection, and advancing scientific research for data-driven conservation in the Eastern Tropical Marine Pacific Corridor (CMAR).
Any advice to those looking to start their Latina-owned eco-business?
Build a strong savings cushion before you go out on your own. Get into the habit of consistently marketing your brand by creating content daily that serves your audience with value- educating, inspiring, or entertaining, and leverage your network to help connect you with clients or opportunities. You’d be surprised how much people actually do want to help you.
Any tips for a Latina-owned business?
Join your local Hispanic Chamber of Commerce; being a Georgia Hispanic Chamber of Commerce member has opened so many doors for me with clients, networking opportunities, and even grants. It’s also a great way to support other Latino/a businesses in your area.
What’s the best way to support your eco-business right now?
Sign up for my newsletter! I send bi-weekly emails with tips and updates on content writing, multicultural marketing, ocean conservation/ regenerative living, and faith-based content.