Feeling stuck on what to post on social media? Need help with this month’s content? We have compiled a list of 10 content ideas for eco-businesses and ecopreneurs:
An introduction post is a great way to humanize your brand. Your audience wants to see the face behind the posts and it’s even better if you can say hi with a video. Have you already done an introduction post? When is the last time you’ve re-introduced yourself to your audience?
Share Your Why
Why are you in business? Why did you start this journey? Why are you offering these products and/or services? Share with your audience the why and don’t be afraid to get personal. People want to get to know you on a personal level. You can share stories and let people know about your wins and struggles. It’s your story to tell.
Behind the Scenes
Give your audience a behind-the-scenes look at how you are doing business right now. Whether you are at a manufacturing warehouse, your office, or your living room, your audience will be engaged! This doesn’t have to be edited, people love to see the raw footage!
Do you have any promotions that you are offering this month? Let your audience know of any special discounts they get for following you. If you don’t have any promotions, consider organizing a giveaway of one of your products or services.
Post A Testimonial
To mix up your content, make sure to post any testimonials or reviews you received on Google, Yelp, Facebook, etc. It’s great to see customers admiring your work to give you a testimonial and it reinforces your work on your feed.
Question & Answer
Do you have any frequently asked questions about your business, products, or services? Dedicated a post to asking one question and answering it. This will catch your audience’s eyes and also help solve potential questions in the future.
Share Your Impact
Do you have a special cause or charity that you care about? Have you or your employees been cleaning up the neighborhood during quarantine? What impact does your business have on our planet? Share that positive impact with your audience and also share the reasoning behind those actions.
Have you seen any quotes recently that made you think twice? Any quotes that are relevant to your business? Share these motivational quotes with your audience and explain what the quote means to you. Go one step further and ask them what that quote means to them? This will start conversations and discussions.
Share Eco News
Educate your audience about relevant environmental news with the industry you are in and your business. It’s important to showcase yourself as an industry leader and dedicating posts to inform your community. You can also use your platform to share the good news, who doesn’t like good news?
Do you have any insider tips on sustainability? This can be in regards to your products or services, business practices, productivity, or just in general to live a low waste lifestyle.
I hope these ideas help you to feel empowered to post new content to your social media. If you are looking for support to plan your social media weeks or months ahead, check out our 3-month content calendar. This will help you save time and get you to where you want to be in achieving your social media goals.
Our 3-month content calendar includes 90+ post ideas and 100 popular hashtags all tailored to your business.