At Nadi Marketing, we believe in the power of collaboration and community-building, especially when it comes to supporting women entrepreneurs. For Women’s Month 2025, we launched “The Women-Owned Business Vault,” a collaborative resource hub featuring 20 free business resources designed by women-owned businesses for entrepreneurs and business owners.

This case study highlights how we brought together 16 women entrepreneurs to create a valuable collective offering that not only provided free resources to the community but also helped each of our partners grow their audience, gain new leads, and foster meaningful connections.

The Service

For this community-focused project, Nadi Marketing took full ownership of the campaign from idea to completion. Our comprehensive service included:

  • Pitching the campaign concept to potential partners
  • Securing 16 women business owner partners with diverse expertise
  • Creating the central landing page to showcase all resources
  • Developing all marketing assets for partners to share across their channels
  • Providing weekly analytics reports and status updates to all partners
  • Facilitating communication throughout the entire campaign

Goals

1. Create a valuable, accessible resource hub for entrepreneurs and business owners

2. Highlight and promote women-owned businesses during Women’s Month 2025

3. Generate leads and email list growth for all participating partners

4. Surpass engagement metrics from the previous year’s campaign

Strategy

Our strategy for The Women-Owned Business Vault focused on leveraging collective marketing power while providing streamlined support for all participants:

1. Curated Participation: We carefully selected 16 women-owned businesses representing diverse expertise across branding, marketing, business strategy, leadership, and networking to participate in this campaign.

2. Centralized Resource Hub: We created a dedicated landing page that showcased all resources in an organized, user-friendly format.

3. Collaborative Promotion: We equipped all participants with pre-written email templates, social media posts, and other promotional materials to amplify the campaign across multiple networks.

4. Limited-Time Access: Our campaign was focused during Women’s Month in March, and we encouraged all partners to drive traffic consistently throughout the month-long campaign.

5. Transparent Analytics: Throughout the campaign, we provided real-time analytics to all partners, fostering engagement and sending friendly reminders for partners to post.

Results

The Women-Owned Business Vault campaign exceeded expectations, outperforming the previous year’s metrics:

  • 577 total sessions to the vault landing page
  • 216 unique visitors exploring the resources
  • 297 resource downloads across all lead magnets
  • 2:18 minutes average time spent on page (significantly higher than the industry average of 52-54 seconds according to Agency Analytics)
  • 49% scroll depth showing strong engagement with the content
  • 61.1% drop-off rate, indicating a healthy retention of visitors going to lead magnets
  • Significant lead generation for participants (varying by partner based on downloads)
  • New qualified email subscribers for all participating businesses
  • Meaningful connections between women entrepreneurs leading to potential future collaborations

Partner Testimonials

“Nadi Marketing’s Women-Owned Business Vault campaign was impressively organized and executed. From the moment I signed up to participate, to the conclusion of the campaign, Erika provided so much support with pre-written social media posts and real-time analytics throughout the campaign. It was great connecting with the other folks involved, and working together to promote the campaign. My resources in the Vault were downloaded 89 times during the month-long campaign. Typically, my website generates a small fraction of that many downloads per month. Now, thanks to this campaign, I have dozens of new qualified leads in my email list. I highly recommend partnering with Erika and Nadi Marketing if you’re looking for measurable results!” – Angela N., Co-founder & Design Director, Noble Intent

“Thank you so much for organizing such a thoughtful and impactful campaign. It was amazing to see all the engagement, and I’m so glad I could be part of it. Looking forward to collaborating again soon!” – Irlanda N., Founder & Creative Director of Benthic Studio®

“Being a collaborator in the Women-Owned Business Vault was such a rewarding experience. I shared one of my favourite resources and was genuinely excited to see it land with the right people. I had 12 downloads and new email subscribers who are aligned with my values. But beyond the numbers, what stood out was the community. I connected with inspiring, like-minded business owners and have already started some great conversations that I hope will turn into collaborations down the line. Huge thanks to Erika from Nadi Marketing team for creating such a thoughtful, intentional space for us to share and grow.” – Kira S., Founder of Kira Social

 

Ready to create a collaborative marketing campaign that elevates your purpose-led brand while building community? Whether you’re a sustainable business looking to organize a multi-business initiative or a nonprofit seeking to participate in one, Nadi Marketing can help. Let’s work together to design a strategy that delivers results and connects you with the right partners. Reach out via our Partnership Inquiry Form today to get started.