Our Client Jessica Ullyott, founder of Nature Needs SD, is on a mission to inform people about local nature spaces and volunteer opportunities that promote individual, community, and environmental health. With the launch of her first book “Intentional: A Holistic Approach to Building and Maintaining a Sustainable Lifestyle,” Jessica engaged Nadi Marketing’s Partnership Project services to build awareness, grow her audience, and form strategic partnerships.

The Service

For this 10-hour Partnership Project, Nadi Marketing developed a comprehensive plan to elevate Jessica’s Earth Week book launch.

The Goals

  • Create a high-impact book launch aligned with Earth Week, featuring a week of promotional events
  • Substantially grow Nature Needs SD’s email marketing lists and social media audiences
  • Cultivate long-term partnerships with local businesses to drive ongoing book sales and brand visibility

The Strategy

We took a multi-pronged approach spanning event coordination, audience growth campaigns, and long-term partnership development. Our team facilitated Nature Needs SD’s inclusion in the San Diego Book Crawl lineup and negotiated a long-term partnership with the UCSD bookstore. We also secured Jessica as a guest on the Locally Well podcast and a KPBS radio mention promoting the Book Crawl event. To engage Jessica’s audience directly, we co-hosted giveaway campaigns with sustainable brands.

Leveraging Nature Needs SD’s existing partners and Jessica’s coordination, we helped organize over 20 events for Earth Month, including 10 pop-up events during the focused Earth Week period. These community activations allowed for robust book promotion and brand visibility.

The Results

  • Secured a 6-month to 1-year consignment agreement with UCSD bookstore
  • Help coordinate 20+ events for Earth Month, with 10 being Earth Week pop-ups
  • 275% increase in overall email list
  • New social media followers
  • Partnered with 10+ sustainable brands
  • 3 earned media features (podcast, radio, social)

The Client Testimonial

“Erika was amazing to help me build my brand, build partnerships, and gain email subscribers and social media followers. She helped me coordinate two giveaways to build exposure and partnerships and was able to get me some media coverage like internet magazines, podcasts, radio mentions and pop up events. I’m felt like I was her only client because of the amount of attention she gave me. She also is very communicative and responsive whenever I needed something or had questions. I highly recommend Nadi Marketing to anyone looking to build their brand and partnerships!” -Jessica Ullyott, Founder of Nature Needs SD

Partner With Us for Your Next Project 

Whether you need strategic partnerships for a new product launch, event promotion, brand awareness campaign or any other initiative – our Partnership Projects provide start-to-finish support. From strategy and partner outreach, to negotiations and activation management, we facilitate the entire collaborative process for one-off projects. Explore our 10, 20 and 30-hour packages to supercharge your next collaboration.