The 8-week marketing coaching program designed with my signature framework to create, collaborate, and grow your community and business.
Whether you’ve been thinking of launching a business or if you have been in business for many years, it’s time to master your marketing strategies and create a profitable business. Imagine that in just 8-weeks your marketing channels will be in place and a community set to help your brand grow.
I know what it takes to grow a sustainable business, and how to get real results with focused marketing strategies. Flashback to May 2020. I was in your shoes, having just started my business. Now I have ongoing clients and a community that supports me. This community inspired the framework of consistently creating content that brings value to my clients, promotes collaborating over competition and builds a community that trusts my work. As a client and member of the community, you benefit from my 8+ years of professional experience in marketing & more recently a sustainable business owner.
This program is right for you if:
Product-based or service-based business
Already have your business idea finalize
Know that marketing is important to move your business forward
Ready to make that investment and do the work
You’re committed to growing your business, making an impact on the planet, and you are ready to take action!
Using my signature, Create, Collaborate, and Community framework here is what’s included over the 8-weeks:
(6) 1-hour private coaching calls
A weekly workbook that will lead you with actionable steps
Mid-week accountability check-ins
Unlimited email & direct message support between calls: Ask me questions and have me review your work between sessions
Week 1: Attract your ideal client by showing up where they are
Knowing who your ideal client is, is essential, but rather than building an avatar profile, you’ll build a list that’s actionable!
Week 2: Emails that connect, captivate and convert
You’ll start building your email list with the creation of a lead magnet or freebie that is tailored to your target audience. In addition to your lead generator, I walk you through the steps to create an introduction email sequence that is automated.
Week 3: Work Week
Give you another week to cover all the material and complete everything you need for email marketing.
Week 4: Get SMART with social media
To build effective social media content, we need SMART goals. You’ll create your social media SMART goals, content buckets, and start your 3-month content calendar.
Week 5: Plan ahead the right way & get on video
We rip off your video band-aid and get scheduling.
Week 6: Collaboration over competition
Now that you have your content, it’s time to collaborate!
Week 7: Work Week
Another week to focus on reaching out to partners and scheduling your content!
Week 8: End with a plan
You’ll build a 3-month marketing strategy plan that will leave you with actionable steps for success!
Keyword list for effective SEO Content
MailerLite email software instructions
Content Calendar Bundle that includes: 8 Editable/Template Monthly Calendars, 102 Content Ideas, 106 Environmental Holidays, 67 Eco & Sustainability Quotes, and 162 Eco & Green Hashtags
The 3-Day Instagram Video Challenge
Media Contacts List & PR Coverage Tracker
Bonus call with Kayley Hamilton of Kayley Media - we’ll go over why earned media is an integral part of your PR strategy
“In just 6 weeks, I doubled my Instagram followers as well as my email list. My Facebook grew from a dozen members to over 60 now. My audience is more engaged than when I first started. Additionally, I was able to create meaningful relationships with new partners for collaborations and much more! I highly recommend Erika to guide you in your new exciting and challenging venture! She will help you stay focused and you'll see results! I'm on my way to crowdfunding and could have not gotten on this path without her continued expertise, cheering, and support!”
Sovannary FunFounder of Sikheo
By the end of the program, you will have…
Marketing strategies to continue scaling your business
Partnership list that is tailored to your ideal client
Lead magnet to start your email list
Email introductory sequence
3-month social media content calendar
Build and establish partnerships with trusted fellow sustainable business owners
3-month marketing strategy plan
Start or continue to grow your community