Mission Statement

Nadi Marketing grows conscious businesses through intentional marketing and the power of partnerships so that their visions for positive change continue to be sustainable.

1% for the Planet Member

Committed to making a positive impact on the planet, Nadi Marketing donates 1% of annual revenue to environmental nonprofit organizations. See our 1% for the Planet membership page here.

Sustainability is Sexy

Nadi Marketing is a business member of Sustainability is Sexy (SIS), which is a non-profit creating a space for brands, organizations, and individuals working for a better planet.


One Tree Planted

Nadi Marketing participates in One Tree Planted's one-for-one model to plant trees for our events and content calendar sales. Since starting this one-for-one model, Nadi Marketing has been able to plant 100 trees.

Business For Good San Diego

Nadi Marketing is a member of Business For Good San Diego, which is a nonprofit with a mission to unite business owners and drive policy that strengthens and improves San Diego for everyone. See the business member page here.

Naturally San Diego

Nadi Marketing is a member of Naturally San Diego, a nonprofit organization & community for the natural product industry. Naturally San Diego's mission is to stimulate conscious growth, foster sustainable and responsible entrepreneurship, and develop exceptional leaders while growing the San Diego natural and consumer products ecosystem.

Erika Rodriguez

Founder & CEO

Erika is a first-generation college graduate who grew up working at her parent’s Mexican restaurant. While volunteering at an orphanage in Nadi, Fiji in 2012, she had the tumultuous experience of enduring a category 4 cyclone. This opened Erika’s eyes to the natural disasters being brought on by climate change and molded her to prioritize climate action in her personal and work life. After graduating from the University of San Diego, Erika worked for socially conscious companies such as Zipcar and Lyft providing alternative options to car ownership.

During the pandemic, Erika took a risk and launched her own eco-conscious marketing coaching business called Nadi Marketing. Erika today serves mission-driven companies, social impact organizations, and ecopreneurs with content strategy and partnership marketing. Her clients include The Mighty Bin, San Diego’s first zero-waste grocery store, and Ella Pocketbook, a sustainable travel handbag company for professional women of color. To give back to the planet, Erika has planted nearly 100 trees and donates 1% of her annual sales to environmental organizations. Her next endeavor is creating a private digital community called The Ecosystem for sustainable business owners. The goal of the community is to connect and provide ecopreneurs with valuable resources to move their business forward. Erika is determined to show that every small business and entrepreneur can create a positive impact on the planet.

  • “I had the honor to work with Erika at Lyft for more than a year. Erika is a strategic thinker, a meticulous planner and a fierce leader. She led the marketing effort on our Fast Match launch at San Diego International Airport which is a product that lets riders use a pin code to match with drivers rather than the traditional method. Erika’s responsibilities included signage creation and production, driver and rider communications, coordination among internal and external partners as well as management of on ground operations. She was thoughtful and creative throughout the whole process. The launch would not be possible without her dedication. I thoroughly enjoyed my time working with her and I wholeheartedly recommend her to anyone who is looking for some amazing marketing talent!”
    Silu Gao
    Market Operations Lead at Lyft
  • “I have had the pleasure of working with and learning from Erika for the last 3+ years here at Lyft. Erika is a go getter, she is a powerhouse with determination, focus and always has a smile on her face. She leads on projects with little to no direction, asks questions when needed and builds recaps with relevant data. Erika is embedded in the community through her work with Rotaract, bringing valuable networking & partnerships to Lyft.”
    Casey Williams
    Regional Marketing at Lyft 
  • “Erika has excellent marketing and brand management skills. She is able to develop and execute strategic partnerships quickly and effectively. Erika is also talented at social media management and blog content creation. Her work ethic and leadership are constant and impressive.”
    Luna Fagan
    Digital Marketing Specialist at A-dec Inc.
  • “I had the honor of working with Erika for three years. She is one of the hardest working people I know; always upbeat and polite. You can tell she is passionate about everything she does and has a great mind for on-the-ground marketing. She is especially skilled at community partnerships, customer service and client relations.”
    Sandy Young
    Vice President at J. Walcher Communications

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